Thursday, August 20, 2009

Why social media for the ageing exec?

Colleague and associate Brad Matthews asked the question so here is my list; what are yours? Please add......

1. Naturally inquisitive and open to new anything
2. Just a bit geekish…
3. Prefer to make own decisions about relevance and use of new things
4. Fear of being left behind
5. Wanting to connect with younger peers, staff or children
6. See the potential to improve the way they work or the way their organisation operates
7. Recognise limitations of email (no history, transparency, one to one or one to few, closed, targeted etc)
8. Thought leader looking for new channels to lead
9. Looking for inspiration, being challenged, new contacts for any reason
10. Bored
11. Want to control its use in their organisation
12. Recognise the limitations of existing communications channels
13. Their dog is more techno-savvy than they are
14. They recognise that existing knowledge and systems do not capture the value of conversations ie they are ‘off balance sheet’
15. A way to reach-out to peers beyond their industry
16. Fear of being left behind as the circus you know moves out of town
17. Word of Mouse replaces Word of mouth
18. Virtual business model breaks down through lack of trust - Social Media to the resue?
19. ???

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