A comment I posted in response to MIT's Sloan Management Review article entitled "Are the dynamics of innovation changing?"
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Our work at Brendan Dunphy Associates is predominantly with corporations in the ICT space in Europe and I would give a qualified “yes” to the second question. I think it is clear that the work of Christensen has increased awareness at the leadership level of the challenges they face when it comes to instigating radical innovation. However, this awareness is rarely acted upon with the result that they still struggle to create an environment that is capable of generating disruptive innovation. There appear to be a number of deep-seated reasons for this associated with their personal & corporate attitude to risk & reward, inappropriate culture and behaviour and the sheer difficulty of envisaging and effecting the scale of change required without disrupting the current operational efficiency of the business and short-term goals. Partnership, ventures and acquisitions are a typical response to increase innovation capacity and ‘import innovation’ but success is very patchy given the lack of knowledge and discipline as to how best do integrate and nurture these activities.If, as the article suggests, the bigger challenges we face require ‘boundary busting’ only possible via larger organisations (and public bodies?) then we are certainly going to need significant innovations in innovation to make this a reality given the differing cultures, language, traditions and business models this will entail.
Maybe we can learn from the application and adoption of Disruptive Innovation theory to better understand the practical constraints corporations pose to any innovation theory and thus better help them assess the both the opportunities on offer and develop the new innovation capabilities that will be necessary to thrive in the future?"
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