A good example from my experience is NPD (New Product Development), a process designed to create new value, but often lacking the depth of collaboration necessary to achieve it. Too often each party is ensconced in its organisational, linguistic an cultural corner defending its position and without any real intention to step into the new space necessary to generate something new, compelling, different or with a clear customer value proposition.
If collaboration is a struggle today, then how much more of an issue is going to be in an open innovation culture? Maybe we need to focus on and solve the internal trust issue that sits behind ineffective internal collaboration before we can progress to more demanding external ones? How many organisations have even considered this as an issue, especially in the context of innovation, or make a serious attempt to build the internal cultural, linguistic and organisational bridges necessary? Few that I know.
The way we manage a business, the metrics and rewards we use to influence behaviour sit at the heart of this and without a better understanding of their role in encouraging or limiting meaningful collaboration and the achievement of our innovation goals our innovation gap is going to grow. Yet another sign that it is time to “stop hunting and start farming lightning!”